VYV is proud to support content creators such as Currie in their endeavors. I think a lot of them work very well, allowing you to get very creative.” I had peace of mind knowing that I’m going to use something that I can throw stuff at. “I already knew from the very start that I was going use Photon on it.The strength of using Photon, which I have now known for several years, is that it acts as a solid playback engine.
AUTOMATON JAMIROQUAI FULL
They used Photon’s built-in VR function with a full headset support to get a proper sense of the scale while producing the media content.Ī longtime Photon user, Currie had no doubts when the moment came to choose the software solution that would help him bring to life the video scenery for Automaton: They had very little production time and had to find a way to pre-visualize content before hitting the road. The Visual Edge Media team faced another challenge while creating the media. Rob Currie, Creative Video Director, Visual Edge Media We wanted to make it a bit organic as well in the content and not feel like a regimented “on the beat” pop kind of show.” A lot of alpha content on top of glitches and distortion. “We used creative ways to bring the camera pictures on screen. This setup allowed him to jam with the band using multiple, live camera feeds and a bank of pre-rendered clips that would set the tone for Jamiroquai’s dark sci-fi universe.
To do so, he built a video touring rig where Photon was tied to multiple MIDI controllers and a music sequencer software. The Visual Edge Media team developed a wide variety of video assets that would get selected and composited live by Currie. Creative Video Director, Visual Edge Media
They will do stuff that comes into their head.”Rob Currie, There were no options to have a time-coded show. Jay Kay will change his mind about what he wants to play while he’s onstage. “We were kind of told very early on the way Jamiroquai likes to play and go about their shows. Supported by our people at VYV-UK, Rob Currie and his team entered an unusual creative process. Rob Currie, Creative Video Director at Visual Edge Media and long-standing Photon user, was recently thrown into the post-apocalyptic sci-fi universe of Jamiroquai’s latest album, Automaton.Īfter creating video content that was integrated into the band’s eponymous music video, he was asked by Jay Kay, the band’s frontman, to produce the visuals for its latest tour. Visual Edge Media Relies on VYV’s Media Servers for Jamiroquai’s Latest Tour The flexibility of VYV’s Photon server was highlighted in the tour of a stellar funk band that favors improvisation.
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